First Year Report 2014-2015

2014 – 2015 was the first full year of a five year tender for Kendal BID.  In the first year just over £155,000 was collected from businesses in the BID area.

Click here to read the Annual Review 

Kendal’s priorities can be summarised as the 4Cs:

A Confident Kendal
A Clean Kendal
A Convenient Kendal
A Competitive Kendal

In Kendal BID’s first year, Confident and Competitive had an overall budget of £30,000. This helped fund:

  • A number of local radio adverts with the aim to increase consumer awareness of Kendal. These were featured on The Bay and Lakeland Radio over strategic periods in 2014/2015
  • SWIPII – a loyalty card scheme. SWIPII gives smaller businesses some of the loyalty, power and advantages that many larger businesses enjoy at a corporate level.
  • Festivals and events in 2014 and 2015, both in terms of soft and hard support, such as direct cash contribution.
  • Projects with SLDC to improve the offering in Kendal in the run-up to Christmas

Clean, Safe and Attractive had the smallest budget of £5,000. This helped fund:

  • Festival Kit bag, including electrical adaptors with the intention of making the market place more attractive
  • Support for a cycling initiative to help reduce the number of car journeys in the town

Convenient and Accessible had an overall budget of £30,000. This helped fund:

  • Over December 2014, to coincide with Christmas, a free Park and Ride scheme from K Village
  • The launch of BUBB.AL  a marketing app to help businesses communicate with customers quickly and cheaply

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