The BID runs a variety of projects at any time which are all aimed at improving Kendal town centre, supporting local businesses and boosting the local economy. The number of projects currently being run can change as new projects are adopted and other projects are completed. Running these projects are a core part of BIDs work. Alongside the projects we run ourselves BID also supports a number of projects ran by other businesses and organisations who share our objectives.
Kendal BID runs a calendar of town trails to bring people into Kendal town centre. The trails increase footfall and introduce customers to businesses they may never have known existed. We have had good feedback from BID zone businesses that trails have brought people through their doors who have turned into customers. This is a relatively low cost and high impact project which puts local businesses in the spotlight and is particularly popular with families and parents.
One of BIDs key projects is to attract festivals to Kendal and support festivals to thrive here. Festivals bring visitors directly into Kendal to spend money in the town, support local businesses and provide great events and entertainment for locals. Through marketing, grant funding and working with organisers we bring festivals and revenue directly into Kendal businesses.
Kendal BID is looking to fund and promote several new events for Kendal this year. This will include an outdoor cinema, a live music event and a Christmas bazaar. We want these events to be enjoyed by local residents and visitors alike. Further details will be posted on this website nearer the time of the event. We would welcome suggestions of other events that can be hosted in our town centre.
SHOP FRONT GRANTS
We know that for Kendal to be a successful bustling town it has to be attractive, clean and vibrant. Customers will only come to our highstreets and spend in our businesses if the town looks and feels great. We want Kendal to be a popular destination for visitors and locals alike. As such we are running a grant scheme for BID zone businesses with up to £500 per grant for external decorative and shop front works. Our aim is to give businesses the help they need to invest in their external shopfronts which will improve the street scene and townscape.
BRING IN COACHES
Kendal used to be a hot spot for coach trips, days out and shopping. With our cobbled streets, quirky yards, rich history and fantastic businesses we believe Kendal is a great destination. We are working hard to attract coach visitors into the town again because these day trippers bring money directly into Kendal businesses. We have built links with national coaching companies and we are marketing Kendal as a great destination as well as providing support and hospitality to the coach drivers and operators.
DISCOVER KENDAL APP
The DSCVR Kendal app is entirely funded by Kendal BID and showcases all the great things Kendal has to offer. Whether it's the shops, food and drink establishments, attractions or services the app really shows why its great to visit our town.
It's like having a digital tourist information centre in your pocket. It's also a great way to advertise many of our hidden gems which aren't on the high street but nestled away in the many yard and side streets of Kendal. The app is free to download and is up to date with events, promotions, offers and sales the town has going on.
We want to make sure every business gets benefit from BID and offering training and development grants is a great way to offer something that everyone benefits from. Local businesses can apply for grants of £300 to pay for training and development of their staff. This is a great way to upskill your team and secure the future of your business. We love investing in Kendal's fantastic businesses so make sure you download the application form from the "downloads" page.
The BID team keep the current projects under constant review. We analyse the impact of the projects and gather data to see how effective they are. We scrutinise the results of the projects to make sure we are making the best of use of the BID budget. Existing projects will be closed down if they have reached their natural end or are not delivering good value for levy payers. New projects are regularly reviewed and adopted if they will yield a positive impact on the town and levy paying businesses.